Designing tailored immersive narrative installations,
with more than two decades of hands-on exhibition practice
Designing tailored immersive narrative installations,
with more than two decades of hands-on exhibition practice
Based in Athens, the practice works in the field of museum and exhibition design, developing permanent and temporary exhibitions for cultural institutions. Drawing on more than 20 years of experience and a portfolio of over 50 projects, each commission is approached as a carefully structured narrative and spatial journey, shaped through close engagement with content, collections, and context, and open to experimental and non-conventional approaches.
The studio provides integrated museological and exhibition design services, combining interpretive planning, spatial design, content development, and project coordination. Through a structured and detail-driven process, projects are supported from early concept through realization, ensuring coherence between narrative intent, spatial articulation, and delivery.
Operating through a flexible network of experienced collaborators, the practice brings together the expertise required for complex exhibition projects.
Each exhibition is conceived as a critical and creative act, where research, interpretation, and design converge to form meaningful and enduring visitor experiences.
Erato Koutsoudaki,
museums exhibition designer – curator
Head of the practice, Erato has more than 20 years of hands-on professional experience in the field of museums and culture. She studied Architecture at the National Technical University of Athens (2001) and holds a Master’s degree in Museology and Cultural Management from the Aristotle University of Thessaloniki (2006). She leads a flexible, interdisciplinary museum exhibition design studio, based in Athens.
Her work focuses on historical and thematic museums, museums of personalities, and industrial heritage projects, with an emphasis on the creation of narrative, experiential, and participatory exhibition environments. Her practice is characterized by an experimental mindset, a clear methodological approach, and a deep understanding of the cultural and educational dimensions of exhibitions.
She actively participates in public discourse on museums in Greece, and her work has been recognised, published, and exhibited in Greece and internationally. She is a member of ICOM and the Museums Association. Her work on the design of the Maria Callas Museum received a Special Commendation at the EMYA 2025 Awards (European Museum of the Year Award) for the museum’s innovative scenography.
Collection evaluation and documentation
Data analysis and S.W.O.T. analysis
Interpretive and spatial programming
Strategic planning and masterplanning
Feasibility and sustainability studies
Business planning and performance specifications
Design briefs and project programming
Legislative, licensing, and conservation consultancy
Budget estimation and financing consultancy
Project evaluation
Interpretive planning and narrative development
Concept design and content structuring
Exhibition spatial design
Interactive and media-based experiences
Visitor experience design
Special exhibit and bespoke display design
Lighting design
Μaterial research
Texts, labels, and interpretive writing
Wayfinding and signage systems
Event and cultural programming
Creative and artistic direction
Visual identity direction
Graphic design supervision
Sound, photography and filming direction
Digital media, web, AI and application direction
Project and contract management
Construction and site coordination
Coordination of specialized contractors and manufacturers
Consultancy for retail, publishing, and cultural food-service spaces
Permanent and temporary exhibitions
Travelling exhibitions
Thematic exhibitions
Industrial heritage
Historical and archaeological exhibitions
Ethnographic and folk culture
Exhibitions of personalities
Science and technology exhibitions
Natural history
Art, architecture, and design exhibitions
Children’s museums
Open-air museums and visitor centres
Digital museums
Narrative and art installations
Ministry of Culture (Greece)
Stavros Niarchos Foundation
Hellenic Festival S.A.
OTE Group (Hellenic Telecommunications Organization)
Friends of Music Society (Athens)
National Technical University of Athens (NTUA)
Ioannis F. Kostopoulos Foundation
Benaki Museum
Stavros Niarchos Foundation Cultural Center (SNFCC)
2023 Eleusis – European Capital of Culture
Institute of Greek Musical Heritage
EYDAP (Athens Water Supply and Sewerage Company)
Technopolis City of Athens S.A.
Hellenic Petroleum (HELPE)
WWF Greece
E.I. Papadopoulos S.A.
Boulouki – Itinerant Workshop on Traditional Building (Non-Profit Organization)
Municipality of Athens
Municipality of Chania
Municipality of Elefsina
Municipality of Ermoupoli
Municipality of Sifnos
Municipality of Kallieis
Vamvakou Revival – Social Cooperative Enterprise
Dipylon – Non-Profit Organization
Hellenic Survey for Geological and Mineral Exploration (HSGME)
Friends of the Byzantine & Christian Museum Society
Anargyrios and Korgialenios School of Spetses Foundation
Athens Anaplasis S.A.
Hill International
Faliro House Productions